![]() ![]() That spider then adds, or “indexes”, that content into Google. It also analyzes the titles tag, meta tag, and alt attributes for images. When the spider sees a change on your website, it processes both the content (text) on the page as well as the locations on the page where search terms are placed. Those pages are only added if they contain quality content and don’t trigger any alarms by doing shady things like keyword stuffing or building a bunch of links from unreputable sources. The spider notes new documents and changes, which are then added to the searchable index Google maintains. To put it simply, indexing is the spider’s way of gathering and processing all the data from pages and sites during its crawl around the web.įrequent indexing improves your search results. That’s why website indexing is so important. None of that will matter if the spiders can’t tell the search engines your pages are there in the first place, meaning they won’t show up in search results. These include things like quality inbound links, social signals (though not directly), and valid code on all your pages. ![]() Other factors are also important - up to 200 altogether, according to Brian Dean of Backlinko. They even made Page Experience a ranking factor.ĭon’t get me wrong - keywords still matter. These days, Google is more concerned with the overall user experience on your site and the user intention behind the search - i.e., does the user want to buy something (commercial intent) or learn something (informational intent)? If you’re not careful, you could get your site kicked out of the index altogether - which means your site won’t rank for any keywords at all. And meta keyword tags aren’t really part of the algorithm at all (though there are still good reasons to use them). Today, keyword and meta tag stuffing will get you penalized, not rewarded. Many people ranked for their biggest competitor’s brand name just by stuffing dozens of variations of that brand name in a page’s meta tags!įortunately for Google search users and ethical website owners, those days are long gone. The keyword didn’t even have to be in the body of the page itself. You could force a spider to index and rank your page based on nothing more than how many times a particular search phrase (“keyword”) appeared on the page.įor today’s content success, you can’t rely on these old school search engine optimization strategies. Way back in the Wild Wild West of the early web, search engine spiders weren’t nearly as smart as they are today. Once the spider finds a new site or page, it needs to figure out what that new site or page is about. That “new stuff” can be a new page on an existing site, a change to an existing page, or an entirely new site or blog. The spider’s job is to look for new stuff on the web and update the already indexed version of your site. You want an efficient, frequent crawl rate. They rely on spiders - little bits of computer code that each search engine sends out to “crawl” the web (hence, “spider”). Search engines like Google don’t just update automatically. You want the search engines to keep re-indexing your site. However, you don’t want your site to be indexed just once. If you want your site to show up in the search results at all, then it needs to be indexed. Let’s get started! Why Do You Need Google to Index Your Site? I’m going to walk you through how to get Google to index y our website quickly, which will bring you more organic search traffic and higher rankings. Stick around, because I’m spilling the beans on everything I’ve learned about SEO and how to get your website indexed fast in this step-by-step guide! These strategies are exactly how I grew this blog to over 600,000 monthly visitors as fast as I did! I don’t know about you, but I’d rather get my sites indexed as quickly as possible because it gives me more time to build my audience. Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate, improving your social presence - and, of course, writing and promoting great and useful content. ![]() (Trust me, I’ve been there before – not fun.) You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. How do you get your new site or blog indexed by Google, Bing, and other search engines? Some research claims around 53% of your site’s traffic can be attributed to organic search.īut the stats don’t matter much if your site doesn’t show up in the search results at all. Organic search traffic is critical for growing your website and business. I’m willing to bet the answer is yes – we all do! Do you want more organic search traffic to your site? ![]()
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